Define your voice. Design your direction.

Your brand is more than visuals — it's the emotion, purpose, and intention behind every detail. Brand Planning with Alura Danu is an immersive process of discovery and refinement. Together, we'll uncover your core identity, shape your aesthetic, and build a foundation that guides every creative decision moving forward.

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Overview

Strong brands begin with clarity. Through guided sessions, we'll explore your audience, message, and aesthetic voice — transforming your ideas into a cohesive visual identity.

Whether you're launching a new business or reimagining an existing one, Brand Planning gives you the structure and confidence to grow with purpose.

Each package includes:

  • 1:1 strategy session via Zoom
  • Brand discovery questionnaire
  • Moodboard and visual inspiration
  • Personalized brand board with colors and fonts
  • Action plan for next creative steps

Packages

The Foundation

$650

For entrepreneurs ready to refine their visual and emotional direction.

We'll focus on color psychology, mood, and creative alignment so your brand begins to feel intentional and recognizable.

Includes:

  • 60-minute strategy call
  • Brand moodboard
  • Color palette and font pairings
  • 10 caption or content prompts aligned with tone
  • Mini brand board (PDF)

The Identity

$1,200

A deeper dive into your brand's voice and visual identity.

We'll shape your messaging pillars, tone, and logo suite so everything you create aligns seamlessly.

Includes:

  • 90-minute workshop
  • Brand board and visual guidelines
  • Logo suite: primary, secondary, favicon, watermark
  • Voice and tone reference sheet
  • One round of revisions

The Deep Dive

$2,000

A complete strategic blueprint for business owners ready to elevate and expand.

We'll uncover what makes your brand distinct and design a framework that supports every element — visuals, messaging, and marketing.

Includes:

  • 2-hour strategy session
  • Audience and competitive analysis
  • Full brand guidelines (PDF)
  • Messaging pillars and tagline concepts
  • 60-day content calendar template
  • Two rounds of revisions

Add-Ons

Naming or tagline development
$350
Launch plan and brand rollout strategy
$500
Welcome email sequence outline
$250
Content calendar build-out
$200

Process

  1. Discovery

    Questionnaire and initial consultation.

  2. Workshop

    Strategy call or in-person session.

  3. Concepts

    Moodboard and visual language creation.

  4. Refinement

    Edits and finalization.

  5. Delivery

    PDF and editable Notion brand guide with implementation notes.

FAQs

Q: Do I need a business name or logo before starting?

No. Many clients begin here to clarify their direction before design work begins.

Q: Can I combine Brand Planning with photography or web design later?

Yes — this service builds the foundation for those next steps, and your materials can be applied directly to those packages.

Q: Will I receive editable files?

Yes. You'll get both a polished PDF guide and editable color/font files to share with designers.

Q: What's the turnaround time?

Most Brand Planning projects are completed within 2–4 weeks depending on your level of involvement.

Your brand already has a story — it just needs structure.

Let's bring your vision into focus with a strategy that feels aligned, intentional, and uniquely yours.

Request a Consult
Request a Consult